The best way to predict the future is to create it
We are a team of multi-disciplinary talents and diverse backgrounds such as strategists, consultants, designers, writers, developers and producers. We implement and support our clients’ marketing activities and deliver integrated campaigns to achieve local, regional and global goals.
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SALT has always been a popular social brand and with their team we worked on building the different lifestyle aspects and creating a position in the market as MORE than just being the first food truck in the region. Collaborations with brands such as Kenzo, Chevrolet and Billabong added to the lifestyle of the brand and at the same time connected SALT to different communities in the UAE.
When this concept started, very few people believed in the key hunt. We worked hard with their team to build the story and create constant fun campaigns with key hunts in all the neighborhood parks, throughout the city and even the Dubai Mall became Parker's playground. We set up collaboration with other cool brands and stores to connect with the community and reach a range of target audiences.
We launched this beautiful Japanese coffee concept in the UAE and created an ongoing strategy to continue to build the hype around the brand within the region. The content creation and management of the Social Media account played a big role in creating an ongoing buzz, tapping in to the UAE lifestyle and inspiring people to recreate the visual style.
We were very honored to work with Sarabeth Levine and Bill Levine on launching this renowned New York concept in the UAE. Having become world famous with homemade jams, bakery, signature breakfast and being on shows such as Gossip Girl.. we very much enjoyed introducing Sarabeth's to this region. From the launch event, baking class and PR, to managing the social media accounts and creating the visual content - overall another great project.