sevenone. x Chevrolet
Chevrolet trucks equal off roading and what better time to hit the UAE desert than the winter season.
Finding new roads.
The Chevrolet Silverado truck became the perfect vehicle to pull the SALT truck to new destinations while at the same time linking the international brand to a local favorite and working around pop up events in the winter season to enhance the lifestyle of both brands.
We worked with the Chevrolet team on finding the perfect destinations and building the campaign around the winter collaboration between them and SALT.